Strategic translation of business vision into brand storytelling and imaging.

Brand strategy, brand identity, packaging, messaging & content creation, brand literature and advertising conceptualization, digital content management, website writing, video films, coffee table books, newsletters, annual reports…

Assist in the growth of start-ups; conduct brand rejuvenation programs for institutions

Assimilation of facts & perspectives, audience segmentation & benefit mapping, positioning, crafting of theme

Planning & orchestration of offline & online media, above & below the line, budgeting, efficiency & effectiveness measurement

Visiting Faculty teaching Advertising Management, Strategic Brand Management at prestigious management institutes such as XLRI Jamshedpur, IMT Ghaziabad, Times School of Marketing, Delhi School of Communications, MDI Gurgaon, IISWBM (Calcutta University) and Apeejay Institute of Mass Communication. 

Organisational culture-building through brand internalizations, leadership, communications

Co-creative workshops that empower, build understanding, and shared goals among teams

Future planning and creative thinking to solve problems

Mentoring